Anti-Anti is an independent multi-label vertically integrated anti-fashionista workshop.
Anti-Anti is the Official eStore for independently handcrafted brands: FALSE, Better Off Dead, Fucked Up Fiends, Fallacy Of Rome, For King & Country, Satinism.
If you are not already familiar with us, we're very different from your normal run of the mill e-store & brands, everything here is Handmade individually in-house in one way or another, no run of the mill sweat-shop factory goods here. Why you may ask? This is best summed up by the following:
"The Japanese word shokunin is defined by both Japanese and Japanese-English dictionaries as ‘craftsman’ or ‘artisan,’ but such a literal description does not fully express the deeper meaning. The Japanese apprentice is taught that shokunin means not only having technical skills, but also implies an attitude and social consciousness. … The shokunin has a social obligation to work his/her best for the general welfare of the people. This obligation is both spiritual and material, in that no matter what it is, the shokunin’s responsibility is to fulfill the requirement.” –Tasio Odate