“The Japanese word shokunin is defined by both Japanese and Japanese-English dictionaries as ‘craftsman’ or ‘artisan,’ but such a literal description does not fully express the deeper meaning. The Japanese apprentice is taught that shokunin means not only having technical skills, but also implies an attitude and social consciousness. … The shokunin has a social obligation to work his/her best for the general welfare of the people. This obligation is both spiritual and material, in that no matter what it is, the shokunin’s responsibility is to fulfill the requirement.” – Tasio Odate
FALSE / Anti-Anti is a multi-label vertically integrated anti-fashion clothing house. Since 2004 we have been independently run and creatively conceptualized from the ground up by creative couple Le Messie & Amanda S. FALSE homes in-house private labels Better Off Dead, Fucked Up Fiends, Fallacy Of Rome, Anti-Anti, For King & Country, Black Metal Fixed & Satinism. Being one of the early purveyors of independent fashion anarchism. The brands have been functioning as an evolving propaganda to Le Messie’s visions on societies illusions. His mixed media artworks constantly work on re-emerging themes of breaking down social bourgeois structural views laid on by the so called “mass elite”. Often harboring dark under-line meanings, his strong influence to mystical aesthetics often draw about a deep question into the relation of his art and it’s viewer, often functioning in it’s own individual life-like form.
Le Messie, Amanda S. and their FALSE brands have been internationally recognized in more mainstream popular culture through songs like Paris Tokyo & Gold Watch by Lupe Fiasco. The multi-talented Le Messie has also written and produced on Lupe Fiasco’s critically acclaimed 3 time Grammy Nominated album The Cool in 2008 for the track titled Fighters. In addition he is currently a member, producer and songwriter in Lupe Fiasco’s side project band Japanese Cartoon. The two, Lupe Fiasco & Le Messie have worked on a number of creative projects together including their joint quick strike capsule label Fallacy Of Rome & Lupe’s brand Trilly & Truly. Over the years FALSE have also garnered international praise, support and following from a number of key gargantuan artistic individuals from the sports, music & film industries.
“FALSE comes in at #24 (& Voted Users Top No.1) on Complex’s: The 100 Best T-Shirts Of The 2000’s” -Complex Magazine
“There’s a brand called FALSE from Singapore that my friends Le Messie and Amanda run – they make everything by hand, screen all the T-shirts, evertyhing. Brands can change their names over the years; they had many different faces, so i got their whole chronology. All their brands and t-shirts – I keep the collection in boxes.” -Lupe Fiasco “Grammy Award Winner”
FALSE is listed on “Lupe’s Legendary” alongside, Banksy, Nigo, Damien Hirst, Unkle, etc. -Complex Magazine
“The founder of FALSE, Le Messie, is a literal jack of all creative trades. Graphic artist. Printer. Musician. His success in all realms is frankly frightening.” -Nick Schonberger/HighSnobiety.com
“There are so many different personalities within streetwear, so many deserve more credit than they receive. Someone who I have a great deal of respect for is Le Messie of False. If you read his blog here at Slam X Hype, you will know of his intelligent approach to not only his business of art and design, but to life itself.” -Adam Bryce/SlamxHype.com
“Once upon a time DJs were the new rock stars. Today, it’s safe to say that t-shirt designers are the new DJs. Case in point is Singapore designer “le messie,” the lower-case moniker mastermind behind the infinitely cool FALSE label. Made with a truly painstaking attention to detail, the label’s made its name on the back of bold, attention-grabbing designs.” -BPM Magazine
“Le Messie and Amanda Scully, the husband and wife team behind the exclusive brand FALSE, have garnered global praise by keeping quality high and design detailed.” -Nylon Guys Magazine
“FALSE is an exclusive, luxury streetwear label, whose priorities stay true to the ethos of extremely limited numbers, hand screen printed and hand finished garments of peerless quality.” -Dazeddigital.com
“I don’t really post everything for obvious reasons, but once in a while you want to give a shout out to a brand that’s doing its thing. Enter False. The Singaporean brand has made a splash through the years, especially with the addition of Lupe Fiasco.” -Luis Ruano/Hypebeast